Paid Advertising and LSA Module

This module connects Google Ads and LSA signals to CRM, field operations, and financial outcomes. It supports acquisition decisions without isolating marketing from the rest of the business.

A strong fit for teams that want qualified demand while keeping dispatch, fulfillment, and margin metrics aligned.

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Cost per qualified lead

10-35% lower

After targeting and funnel improvements

Lead-to-booked-job rate

10-30% lift

From tighter targeting and better handoff

Budget waste reduction

15-45%

From query control and campaign hygiene

Common problems this module solves

Ad budget is high but booked jobs and completion quality are inconsistent.
Lead quality is weak and call center time is wasted.
You can not clearly see how acquisition performance affects operations and margin.

Expected business outcomes

Stronger lead quality
Lower wasted ad spend
Clear reporting tied to booked and completed work

Capability breakdown

Google Ads API Sync

Programmatic real-time connection to your ad accounts for automated bid adjustments and offline conversion uploads.

Automated Bid Rules Engine

Cut wasted spend and filter low-intent traffic quickly using objective performance rules.

CRM + FSM Attribution

Synchronize qualified leads and booked jobs back into channel analysis for closed-loop optimization.

Operational Impact Reporting

Combine ad spend with dispatch, close-rate, and invoice data for full-funnel visibility.

Scope and deliverables

Campaign and ad group structure
Call and form conversion tracking
Cross-system attribution and optimization

Implementation process

1Account audit
2Campaign rebuild or refinement
3Ongoing tuning and reporting

Integrations and data flow

This module can integrate with key platforms so your team can work from consistent records and reliable reporting.

Google AdsLocal Services AdsGA4 and GTMCall trackingCRM/FSM workflows

Onboarding and handoff

1Discovery call to document goals, current stack, and team workflow.
2Data and workflow audit to identify leakage points and priority fixes.
3Implementation plan with milestone timeline and ownership matrix.
4Launch plus QA, then weekly optimization and reporting cadence.

Frequently asked questions

Is this a software tool or an agency service?

Tradalytix Marketing is a software platform that utilizes the Google Ads API to automate campaign bidding and synchronize FSM offline conversions.

How does the Google Ads API Integration work?

We authenticate via OAuth and sync your field service data programmatically. This feeds closed-won revenue data directly back to Google's bid algorithms.